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    Biden reestablishes US troop presence inside Somalia

    Biden reestablishes US troop presence inside Somalia

    Three regional lawmakers survive grenade attack in Jowhar

    At least 3 injured in grenade attack on restaurant in B’alad district

    Madobe meets with Somali top chiefs and ATMIS officials ahead of Sunday’s polls

    Madobe meets with Somali top chiefs and ATMIS officials ahead of Sunday’s polls

    Shoot-out in Mogadishu market kills at least three people

    Curfew imposed on Mogadishu ahead of Presidential Election on Sunday

    Calm resumes in Dhusamareb after SNA retakes town from Ahlu Sunna

    Calm resumes in Dhusamareb after SNA retakes town from Ahlu Sunna

  • Parliament
    Presidential candidates to present speeches today

    Presidential Candidates including Farmaajo set to present speeches today

    Presidential candidates to present speeches today

    Presidential candidates to present speeches today

    Somali leaders welcome election of Adan Madobe as Lower House speaker

    Speaker Adan Madobe appoints his political and security advisor

    Somali leaders welcome election of Adan Madobe as Lower House speaker

    Lower House Speaker validates MPs elected from Gedo region

    Registration of presidential candidates to kick off in Mogadishu today

    Registration of presidential candidates to kick off in Mogadishu today

  • Education
    USAID announces $6.8M initiative to increase access to education in Somalia

    USAID announces $6.8M initiative to increase access to education in Somalia

    Hungary offers to absorb Somali students affected by war in Ukraine

    Hungary offers to absorb Somali students affected by war in Ukraine

    U.S funded basic literacy programme to reach 35,000 children in Somalia

    U.S funded basic literacy programme to reach 35,000 children in Somalia

    Somalia Graduate Survey: Students shun teaching and vocational careers

    Somalia Graduate Survey: Students shun teaching and vocational careers

    Chevening Scholarships for 2021/22 round open

    Chevening Scholarships for 2021/22 round open

  • Humanitarian Affairs
    WFP warns that an estimated 6 million Somalis could be staring at famine

    WFP warns that an estimated 6 million Somalis could be staring at famine

    Somalia could plunge into famine by June-FAO

    Somalia could plunge into famine by June-FAO

    Somalia evacuates over 300 nationals trapped in Ukraine

    Somalia evacuates over 300 nationals trapped in Ukraine

    Turkey donates over 290,000 Covid-19 vaccines to Somalia

    Turkey donates over 290,000 Covid-19 vaccines to Somalia

    Two more succumb to hunger, drought in Dhusamareb

    Two more succumb to hunger, drought in Dhusamareb

  • Diaspora Voices
    Saudi government donates food aid to thousands of families in Somalia

    Saudi government donates food aid to Somalia

    Mogadishu Port Remains Closed Over Tariff Dispute

    Former Somali lawmaker involved in Mogadishu twin explosions

    World expresses solidarity with Somalia after attack

    Somali soldiers allegedly tortured former MP

    Somali soldiers allegedly tortured former MP

    NUSOJ impasse deepens as ILO recognises Farouk as Secretary General

    NUSOJ impasse deepens as ILO recognises Farouk as Secretary General

  • Business
    Somalia seeks three-month extension of its IMF support programme

    Somalia seeks three-month extension of its IMF support programme

    Somalia asks Coastline Exploration for documents on PSA signing for probe

    Somalia asks Coastline Exploration for documents on PSA signing for probe

    Opinion: Could Somalia become the next Texas?

    PSA CONUNDRUM: Roble, Farmaajo were ‘supportive’, Coastline Exploration ‘perplexed’

    Puntland parliament okays $354m budget for 2022

    Puntland parliament okays $354m budget for 2022

    Puntland warns oil companies against deals with Somalia

    Puntland warns oil companies against deals with Somalia

  • Science & Tech
    Banaadir Hospital gets major upgrade from Chinese government

    Banaadir Hospital gets major upgrade from Chinese government

    Opinion: Could Somalia become the next Texas?

    PSA CONUNDRUM: Roble, Farmaajo were ‘supportive’, Coastline Exploration ‘perplexed’

    Controvery in Somalia as gov’t COVID-19 Twitter handle used to spread political messages

    Controvery in Somalia as gov’t COVID-19 Twitter handle used to spread political messages

    HIV infections on a steady decline in Somalia-WHO

    HIV infections on a steady decline in Somalia-WHO

    Yellow fever outbreak kills 21 in Congo, WHO says

    Researchers detect malaria resistant to key drug in Africa

  • Opinion
    Africa’s new harvest: sustainable development by innovation for transformation

    Africa’s new harvest: sustainable development by innovation for transformation

    OP-ED: Somalia’s women must succeed for Somalia to succeed

    OP-ED: Somalia’s women must succeed for Somalia to succeed

    Two political associations strike coalition deal to counter Deni’s KAAH in Puntland

    Puntland Local Government Elections: Revitalizing the democratic aspirations of Somalia

    The time to act on climate change is now – COP26

    The time to act on climate change is now – COP26

    ANALYSIS: Yasin’s NSC path on Ikran ‘murder’ contempt for PM and end of story

    ANALYSIS: Yasin’s NSC path on Ikran ‘murder’ contempt for PM and end of story

    Study: “Politics and mistrust” blamed for Somalia’s fiscal federalism deadlock

    Study: “Politics and mistrust” blamed for Somalia’s fiscal federalism deadlock

    EXCLUSIVE: Turkey skipped OIC meeting in Mogadishu over Somalia’s stance in Khashoggi crisis

    The Africa we strive for is possible in unity and solidarity

    OP-ED: Soil is the solution

    OP-ED: Soil is the solution

    Farmaajo’s sinking ship and the politics of zero-sum game

    Farmaajo’s sinking ship and the politics of zero-sum game

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    • Home
    • News
      • National
      • International
    • Security
      Biden reestablishes US troop presence inside Somalia

      Biden reestablishes US troop presence inside Somalia

      Three regional lawmakers survive grenade attack in Jowhar

      At least 3 injured in grenade attack on restaurant in B’alad district

      Madobe meets with Somali top chiefs and ATMIS officials ahead of Sunday’s polls

      Madobe meets with Somali top chiefs and ATMIS officials ahead of Sunday’s polls

      Shoot-out in Mogadishu market kills at least three people

      Curfew imposed on Mogadishu ahead of Presidential Election on Sunday

      Calm resumes in Dhusamareb after SNA retakes town from Ahlu Sunna

      Calm resumes in Dhusamareb after SNA retakes town from Ahlu Sunna

    • Parliament
      Presidential candidates to present speeches today

      Presidential Candidates including Farmaajo set to present speeches today

      Presidential candidates to present speeches today

      Presidential candidates to present speeches today

      Somali leaders welcome election of Adan Madobe as Lower House speaker

      Speaker Adan Madobe appoints his political and security advisor

      Somali leaders welcome election of Adan Madobe as Lower House speaker

      Lower House Speaker validates MPs elected from Gedo region

      Registration of presidential candidates to kick off in Mogadishu today

      Registration of presidential candidates to kick off in Mogadishu today

    • Education
      USAID announces $6.8M initiative to increase access to education in Somalia

      USAID announces $6.8M initiative to increase access to education in Somalia

      Hungary offers to absorb Somali students affected by war in Ukraine

      Hungary offers to absorb Somali students affected by war in Ukraine

      U.S funded basic literacy programme to reach 35,000 children in Somalia

      U.S funded basic literacy programme to reach 35,000 children in Somalia

      Somalia Graduate Survey: Students shun teaching and vocational careers

      Somalia Graduate Survey: Students shun teaching and vocational careers

      Chevening Scholarships for 2021/22 round open

      Chevening Scholarships for 2021/22 round open

    • Humanitarian Affairs
      WFP warns that an estimated 6 million Somalis could be staring at famine

      WFP warns that an estimated 6 million Somalis could be staring at famine

      Somalia could plunge into famine by June-FAO

      Somalia could plunge into famine by June-FAO

      Somalia evacuates over 300 nationals trapped in Ukraine

      Somalia evacuates over 300 nationals trapped in Ukraine

      Turkey donates over 290,000 Covid-19 vaccines to Somalia

      Turkey donates over 290,000 Covid-19 vaccines to Somalia

      Two more succumb to hunger, drought in Dhusamareb

      Two more succumb to hunger, drought in Dhusamareb

    • Diaspora Voices
      Saudi government donates food aid to thousands of families in Somalia

      Saudi government donates food aid to Somalia

      Mogadishu Port Remains Closed Over Tariff Dispute

      Former Somali lawmaker involved in Mogadishu twin explosions

      World expresses solidarity with Somalia after attack

      Somali soldiers allegedly tortured former MP

      Somali soldiers allegedly tortured former MP

      NUSOJ impasse deepens as ILO recognises Farouk as Secretary General

      NUSOJ impasse deepens as ILO recognises Farouk as Secretary General

    • Business
      Somalia seeks three-month extension of its IMF support programme

      Somalia seeks three-month extension of its IMF support programme

      Somalia asks Coastline Exploration for documents on PSA signing for probe

      Somalia asks Coastline Exploration for documents on PSA signing for probe

      Opinion: Could Somalia become the next Texas?

      PSA CONUNDRUM: Roble, Farmaajo were ‘supportive’, Coastline Exploration ‘perplexed’

      Puntland parliament okays $354m budget for 2022

      Puntland parliament okays $354m budget for 2022

      Puntland warns oil companies against deals with Somalia

      Puntland warns oil companies against deals with Somalia

    • Science & Tech
      Banaadir Hospital gets major upgrade from Chinese government

      Banaadir Hospital gets major upgrade from Chinese government

      Opinion: Could Somalia become the next Texas?

      PSA CONUNDRUM: Roble, Farmaajo were ‘supportive’, Coastline Exploration ‘perplexed’

      Controvery in Somalia as gov’t COVID-19 Twitter handle used to spread political messages

      Controvery in Somalia as gov’t COVID-19 Twitter handle used to spread political messages

      HIV infections on a steady decline in Somalia-WHO

      HIV infections on a steady decline in Somalia-WHO

      Yellow fever outbreak kills 21 in Congo, WHO says

      Researchers detect malaria resistant to key drug in Africa

    • Opinion
      Africa’s new harvest: sustainable development by innovation for transformation

      Africa’s new harvest: sustainable development by innovation for transformation

      OP-ED: Somalia’s women must succeed for Somalia to succeed

      OP-ED: Somalia’s women must succeed for Somalia to succeed

      Two political associations strike coalition deal to counter Deni’s KAAH in Puntland

      Puntland Local Government Elections: Revitalizing the democratic aspirations of Somalia

      The time to act on climate change is now – COP26

      The time to act on climate change is now – COP26

      ANALYSIS: Yasin’s NSC path on Ikran ‘murder’ contempt for PM and end of story

      ANALYSIS: Yasin’s NSC path on Ikran ‘murder’ contempt for PM and end of story

      Study: “Politics and mistrust” blamed for Somalia’s fiscal federalism deadlock

      Study: “Politics and mistrust” blamed for Somalia’s fiscal federalism deadlock

      EXCLUSIVE: Turkey skipped OIC meeting in Mogadishu over Somalia’s stance in Khashoggi crisis

      The Africa we strive for is possible in unity and solidarity

      OP-ED: Soil is the solution

      OP-ED: Soil is the solution

      Farmaajo’s sinking ship and the politics of zero-sum game

      Farmaajo’s sinking ship and the politics of zero-sum game

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      The unstoppable rise of Somalia Premier League

      Friday July 29, 2016
      in Featured, National News, Sports
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      The unstoppable rise of Somalia Premier League
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      By Karim Abdul

      Somali Soccer’s Continental Reach Scores Big

      Every weekend soccer supporters from around the world are treated to great entertainment from different leagues around the world. From EPL to LALIGA to SERIA A to LEAGUE 1, Soccer is beamed in our living rooms for those who prefer to enjoy with the family, while those who prefer to engage rival fans will flood into local pubs to down a few pints while hoping to catch a moment of brilliance from their favorite superstars, such as Wayne Rooney of Manchester United or Olivier Giroud of Arsenal FC.

      In most cases this is the highlight of the weekend after a long week of hustle of trying to put food on table for their families in the week. Usually it is a welcome relieve as they recharge for the coming week.

      BACK HOME SPL has struck a new High

      What’s surprising, though, is that this scene — minus, perhaps, the lack of authentic Somali Social Joints, this crazy love of Soccer — is replicated week in and week out all over the Country, from Jubbalnd in the South  to Puntland in the North. The local appeal of Somali Premier League coupled with emerging regional broadcasting agreements, has made the SPL an economic juggernaut. The increase reflects an insatiable appetite among fans.

      Since its inaugural season back in 2010, the SPL has grown from a minnow into a whale. Before that from the early 1940s the league was known as a: edition: for example 13th edition and so on.

      IMG_9153
      Thousands of fans turned up to cheer their teams in Mogadishu during the just concluded Inter State tourney. Football draws huge numbers in Somalia and corporate sponsorship of clubs could catapult this endevour the more. Photo: Hussein Qalinle

      SPL is slowly gaining corporate recognition besides attracting foreign talent. In 2013/2014 season Nation Link Telcom entered into the scene when they become title sponsor; sponsorship which lasted for only two seasons up to 2014/2015.The recently concluded 2015/2016 season did not have a title sponsor. The Somali Football Federation could not get any title sponsor and therefore they had to pump in some funds to the clubs.

      “The Somali Premier League really has gone from strength to strength,” says GoobJoog Sports Editor, Hussein Hadafow. “Increasing broadcasting awareness has been the major reason for the league’s success with new sporting Channels like Goolfm dedicating resources to broadcast sports as well the new Kid in the block Mogadishu Cable who promise to air several Matches in the coming months.”

      CLUBS CORPORATE SPONSORSHIP

      In the recent past, corporate organizations have recognized a niche that lies in the great visibility they would reap compared to conventional advertising and have dedicated their marketing budgets to club sponsorship perhaps a lesson learnt from leading brands like Sportspesa and East African Breweries in Kenya.

      Dekeda Fc received sponsorship in the last two seasons thanks to Albeyrak, a shipping company based in Mogadishu. The contract shall extend to the 2016/2017 season.

      Another club enjoying corporate sponsorship is Banaadir Sports Club, the 2015/2016 Champions The club is sponsored by Hass Petroleum. Hass Petroleum has put in a sponsorship deal since 2014 which is still valid for 2016/2017 season. The figures are not known to the public yet.

      Sadly however, no other club playing in the SPL boasts of any corporate deal. Perhaps this trend has a lot to do with the team spirit and performance. The two clubs with corporate sponsorship lead the table standings in the 2015/2016 season. Banaadir Sports club are the champions having completed the season as the famous invisibles. They were not beaten in the league last season. Dekeda Fc came 2nd while Jeenyo United was 3rd. Heegan Sports Club and Gaadiidka Sports Club made the top five positions.

      MEDIA ATTENTION AND EMERGING LIVE BROADCAST DEALS

      In the just concluded 2015/2016 season few matches were broadcast live to the Somali living rooms; Somali National Television and Universal TV taking centre stage. The opening match of the 2015/2016 season between Heegan and Dekeda was broadcast live from Baanadir Stadium where Dekeda won 1:0.

      Universal TV also showed live the Super Cup encounter between Heegan, the Police Team and Horseed, the Military Team. Super Cup is played by the current League holders and Second division champions.  (UEFA curtain raiser match between UEFA Champions and Europa league champions version).

      Somali National TV broadcast live General Daudi Cup on the 17th Dec 2015 a match between Horseed and Heegan. The Military won 2-1. General Daudi was the first Somalia Army Chief.

      TEAM SPIRIT

      While SPL still doesn’t match Kenya’s SportsPesa Premier League, one advantage they enjoy is the undivided passion for football in this country. From the young kids to women to the old, the Somali people have very great affection for soccer, the recently concluded Inter State Tourney is prove to my verdict. This affords plenty of opportunity to attract live broadcast deals to feed the ever increasing hunger for soccer in Somali living rooms.

      Fans throng the stadiums to watch matches and don’t mind parting with their money to gain access. To access the Stadium one usually pays 1$ an equivalent of 20,000 Somali Shillings for VIP and 0.5$ 10,000 Somali Shillings for the regular seats.

      SOCCER BODY FIFA RECOGNITION

      Somalia Football Federation has twice received $250,000. The first batch in 2007 was used to revamp Banaadir Stadium to its current International state besides developing grassroots soccer. In 2014 The Federation also received another $250,000 funds popularly known as Goal Project. This was used to build the biggest soccer pitch, the Somalia University Stadium. In the same year, FIFA Head of Football Development in Africa visited Somalia to inspect needs and resource development.

      The potential for the Somali Talent has not gone unnoticed by the Governing body that sent a good will message through their twitter account to the Federation for the just concluded successful inaugural Inter State Tourney.

      FOREIGN INTEREST

      The influx of foreign Coaches has coincided with the rising number of International stars plying their trade in the SPL. Greater professionalism has attracted many International player imports. Indeed several clubs have signed foreign players to be able to compete favorably.

      Baanadir’s Coach Hussein Hassan from Uganda signed in mid 2014/2015 season when the team finished 2nd in the league and took full season in charge in 2015/2016 seeing his club crowned Champions unbeaten.

      Another club to have signed foreign tactician is Gaadiidka Fc. The head coach is from Kenya. Heegan has acquired the services of Felix, a Nigerian Tactician with International Experience for the 2016/2017 season. Felix got his coaching badges from Holland and Sweden and played football in Nigeria before joining Gor Mahia in Kenya.

      Horseed, the Military team is set to unveil a new tactician from Nigeria before the resumption of the 2016/2017 season late this year. Gaadiidka who finished 5th in the 2015/2016 season has the most foreign players. Horseed Fc has five players, Elman Fc has one, the Goalkeeper. Heegan has announced that they are in talks with a couple of foreign stars whom they hope to acquire services from before the upcoming season.

      CONTINENTAL ENGAGEMENT

      Somalia National team has never qualified to take part in CAF or FIFA. Indeed Somalia has not qualified to be in the group stages.

      In the club front, Somalia clubs have taken part in the continental club championships. Notably in 1977, Horseed went all the way into the final Club Cup now Kagame Cup where they lost 2:1 to Kenya’s Lower Union Fc, now Gor Mahia

      CLUB DOMINATION

      In the early 90s the edition was dominated by Horseed who won 6 times and Jeenyo won 4 times. The only threat then came from Mogadishu Fc and Madba cada Fc

      Indeed those permutations might sound appealing to some potential sponsors as in recent times the SPL has been dominated by Banaadir who have won 5 times and Elman Fc won 6 times.

      This dominance strength is only set to grow as the SPL expands its reach into more foreign markets, making Somali soccer a hot commodity for sports-hungry fans the world over.

      “Journalists tasked with sports coverage need to stop being armchair Journalists. They have to go out to where the story is. Sadly some of our colleague’s just seat around and make phone calls after which they cook a story and publish” said Hadafow, Goobjoog Sports Editor.

      Personally I have followed the league in the last few months and one major observation I have made however is that Hussein Hadafow and his under study Ahmed Qalinle deserve recognition for going to where the story is, a practice which is a true reflection of true Journalism.

      The writer is a Senior Producer at GoobJoog News TV.

       

       

       

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